I can’t tell you how many times I’ve had the conversation with musicians about “selling out” many of my music friends are worried about compromising their “art” by creating things that the mass public would be drawn to. I’m not sure I understand this idea? To me the only musicians that shouldn’t be “selling out” are those who don’t want to make money with their music.
Now if the goal is to MAKE money creating music then in my mind you should be “selling out” as much as possible! Successful businesses in the real world constantly scan their industry and markets to find what works, what doesn’t, and most importantly what’s missing, they “sell out” to what their customers want.
The music business is just that—a business. A smart musician knows that it’s okay and important to create music that’s useful.
Here’s a guy who knows how to manufacture music… Dr. Luke, as he’s known.